Aligning Identity to Purpose
Go to Branding Lexicon
What is Brand Architecture, when does a company need it and what are the two primary models?
What is Brand Creation, what services and processes are involved and why should a company hire a brand professional to handle their branding or rebranding?
What is a Brand Story? Is it the same as StoryBrand or the Brand Backstrory? How are they different and why do you want to use them if your concerned with consumer centricity?
An on-site Brand Workshop with your leadership team to develop a clear understanding of who you are and where you want to go and the best way to communicate it to the public.
Business Model Strategies
What is a business model strategy and how does it connect with branding?
Business Naming and Renaming
Naming a company is a considerable undertaking. Read the what, when and how of company or product naming.
What is message clarification and how can it help my businesses marketing, advertising, sales, and hiring process? What connection does it have to building a passionate culture?
What is Start-up Consulting, what services do they provide, and why would a Start-up want to hire one? Their expertise varies, but a process to hire one is fairly consistent.
Building a website to communicate the value of your brand.
A few of the companies I've helped clarify their messaging and brand. Ready to work on yours?
Read more about how communicating purpose can help your business.
Go to Books