Clarify. Attract. Engage.

Why does your business exist and does everyone know it?

Helping businesses achieve their ideal future state.
We know it can be frustrating when potential customers don’t understand your business. You may have a hard time explaining what you do an how you're different. Learn about how you can tap into the universal language of purpose to attract the right people for the right reasons. This small book will change the way you look at everything about your business. 
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Recent Blog Articles

Your Ideal Future’s Obstacle

This obstacle effects every leader, business, brand and culture. Don't misunderstand, it doesn't discriminate.

Crazy Things Can Come True

What seems crazy is one person's commitment to purpose. Why it seems crazy is because we all have cognitive biases.

Eliminating the Creative Gap

How can businesses duplicate a formula that can make a company a leader in innovation.

Interview with Michelle Kohanzo, Land of Nod's CEO

Hearing first-hand from one CEO how brand clarification has permeated throughout business.