Brand Workshop



Differentiate Your Business Authentically

Do you have a hard time communicating what your business does to new customers? Are you attracting the wrong customers? If you’re looking for an expert to distill your business messaging into a unique and conversation-starting language, let’s talk. Become a game-changer by quickly telling potential customers why you exist and why they should care.

Define your purpose and clarify your business messaging

The brand workshop consists of eight purpose brand alignment exercises.
Having all the business leaders work together to create a consensus on business purpose, vision, and mission provides direction and clarity. Most businesses find the workshop will clear up business problems and allows the leadership to say “yes” to the right things and “no” to the wrong ones.

This workshop will help you develop a clear and solid foundation for all business communications and will positively affect every area of your business, from hiring employees to sales messaging. Communicating with purpose has far-reaching implications for determining your vision, mission, culture, and core values to help build a company on a unified understanding of why you are on the planet and what you’re trying to accomplish as an organization.

It’s one thing to answer the questions; it’s something different to illustrate how your organization can apply the results directly to sales and marketing pieces. Making the leap from theory to the material is a must.

The Branding on Purpose Process

1. Understand your “why”

2. Clarify and distill your business message

3. Identify the driving force behind the business.
What drives the business?  
What do you want to be known for?

4. Proclaim what you believe.    
Are you attracting the right customers?
How are you going to make a difference?

5. Determine your one thing — what can you be best at?

6. Define offerings  
Where are you going and how are you going to get there?  
What are you providing that the world needs?

7. Write your Brand Story for your business.  
Customize your messaging based on audience needs.  
Streamline and simplify your marketing and sales messaging so potential customers quickly understand.