Blog with Purpose

The Biology of Branding

February 1, 2020
Why are we attracted to some brands and uninspired with others?
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Why Should a Business focus their Market Position?

March 19, 2019
It's easy to see how positioning can be a powerful business advantage when you compare the principles to sports.
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Increase Funding for Early-Stage Startups

February 28, 2019
Having a great idea is what you want for a startup, but how could you increase your chances of success and amount of funding?
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Investment Rounds. Define Purpose. Set Goals.

February 5, 2019
Keeping your eye on purpose, what should be your goals and purpose for each round of investing?
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Time to Realign, Renew… Maybe Rebrand

December 27, 2018
No matter what your circumstance, your business may need a rebrand to better verbally and visually communicate who you are and what value you can bring to their lives.
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Becoming Who You Are

December 26, 2018
When your company has changed but your brand has not, it's time to take a fresh look.
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Representing the Benefit you Deliver

December 12, 2018
When people quickly and clearly understand why a company exists, the business starts attracting the right people for the right reasons.
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An Increase? A Decrease? Or Both?

September 14, 2018
Was the Colin Kaepernick Advertisement provide an increase in brand value or a decrease?
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Great idea. Now what?

September 6, 2018
At the beginning of a new idea or brand, think about the end.
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Why do companies exist?

August 27, 2018
How would you like to work for a company whose sole purpose is to make money?
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The Popularity of Purpose

August 20, 2018
How is the disruption from technology affecting people's need for finding purpose in their business relationships and how can businesses combat it's negative effects?
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Your Ideal Future Obstacle, Part 3

August 16, 2018
We will look The Cultural and The Visual aspects of being misunderstood and how it affects a business's ability to reach their ideal future.
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Your Ideal Future’s Obstacle, Part 2

August 2, 2018
The need to be understood in a personal level in context to business and branding.
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Your Ideal Future’s Obstacle

April 4, 2018
This obstacle effects every leader, business, brand and culture. Don't misunderstand, it doesn't discriminate.
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Crazy Things Can Come True

March 18, 2018
What seems crazy is one person's commitment to purpose. Why it seems crazy is because we all have cognitive biases.
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Why Build Your Brand on Your Purpose?

December 15, 2017
How does clarifying and communicating purpose within the context of business help the business? How does it help in the hiring process?
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The Profit of Purpose

September 15, 2017
Do purpose-driven companies really outperform those that are not? How can this be and what can we learn? Let's take a look at what John Mackey has to say in his book Conscience Capitalism.
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A Brand is like Bread

September 15, 2017
Can a product be more generic than bread? But there is something to learn about branding when we analyze it carefully.
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Eliminating the Creative Gap

August 15, 2017
How can businesses duplicate a formula that can make a company a leader in innovation.
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Interview with Michelle Kohanzo, Land of Nod's CEO

July 15, 2017
Hearing first-hand from one CEO how brand clarification has permeated throughout business.
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The Attraction of Purpose

March 15, 2017
Why it's so important to take the time to rediscover, clarify, and communicate purpose. How will it help your company?
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The Why of Business

What is the purpose of business? Every time I have a chance to ask this question during a speaking engagement, I get the same answer; To Make Money.
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Is Purpose just Virtue Signaling?

There is a lot of buzz about purpose in branding and business. There is also a lot of misunderstanding about the role of purpose.
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