Blog with Purpose

Your Ideal Future’s Obstacle

April 4, 2018
This obstacle effects every leader, business, brand and culture. Don't misunderstand, it doesn't discriminate.
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Crazy Things Can Come True

March 18, 2018
What seems crazy is one person's commitment to purpose. Why it seems crazy is because we all have cognitive biases.
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Why Build Your Brand on Your Purpose?

December 15, 2017
How does clarifying and communicating purpose within the context of business help the business? How does it help in the hiring process?
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The Profit of Purpose

September 15, 2017
Do purpose-driven companies really outperform those that are not? How can this be and what can we learn? Let's take a look at what John Mackey has to say in his book Conscience Capitalism.
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A Brand is like Bread

September 15, 2017
Can a product be more generic than bread? But there is something to learn about branding when we analyze it carefully.
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Eliminating the Creative Gap

August 15, 2017
How can businesses duplicate a formula that can make a company a leader in innovation.
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Interview with Michelle Kohanzo, Land of Nod's CEO

July 15, 2017
Hearing first-hand from one CEO how brand clarification has permeated throughout business.
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The Attraction of Purpose

March 15, 2017
Why it's so important to take the time to rediscover, clarify, and communicate purpose. How will it help your company?
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