DIY Brand Resources
This Workbook is a Brand Consultant in book form. It is an accumulation of my experience as an entrepreneur, small business owner and brand strategist written for other small business owners. The core of this work is the eight brand exercises with detailed instructions.
It has additional information (9 Chapters & two appendixes; Brand Archetypes and the Business Naming Process) than the online course.
This workshop is designed for owners of micro businesses, entrepreneurs or start-ups. It's a low-cost alternative to entering a consulting arrangement.
It includes the eight core exercises found in my Branding on Purpose Workbook. Each exercise has instructions and a video to guide you through the 4- to 8-hour process.