Eight exercises to define your Brand Verbal Identity and clarify your business messaging
Have you and your leadership team be guided through my eight brand messaging exercises. We will work together to hear clear up any confusion in messaging, business problems that need addressed, and define open space in the market that can set you apart.
This workshop will help you develop a clear and solid foundation for all business communications and will positively affect every area of your business from hiring employees to sales messaging. Communicating with purpose has far-reaching implications for determining your vision, mission, culture and core values to help build a company on a unified understanding of why you are on the planet and what you're trying to accomplish as an organization.
It's one thing to answer the questions; it's something altogether different to illustrate how your organization can apply the results to tangible sales and marketing pieces. Making the leap from theory to the tangible is a must.
The Branding on Purpose Process
1. Understand your “why”
2. Clarify and distill your business message
3. Identify the driving force behind the business
What drives the business?
What do you want to be known for?
4. Proclaim what you believe
Are you attracting the right customers?
How are you going to make a difference?
5. Determine your one thing — What can you be best at?
6. Define offerings
Where are you going and how are you going to get there?
What are you providing that the world needs?
7. Write your Story Brand for your business.
Customize your messaging based on audience needs?
Streamline and simplify your marketing and sales messaging so potential customers quickly understand.