You can never be too clear when talking about your business.
More than ever before, businesses have less time to make themselves relevant to potential customers and available new talent.
Building your business on purpose creates the foundation and congruency throughout the organization to effectively communicate why your customers (and new hires) should want to be a part of what you provide to the world.
The Power of Purpose
Paperback & Kindle Versions
Learn about how great brands have used the motivational language of purpose to attract the right people for the right reasons. Building a brand starts by distilling a clear and concise message of purpose. If done right, the purpose becomes contagious, permeates into the business model and results in a thriving culture of brand loyalty.Buy the Book
This quick read (under 2 hours) sets the foundation for why you want to build all your business strategy and communication (vision, mission, company culture, values, sales, and marketing) on purpose. This book is the precursor to the larger Building Brands on Purpose Workbook: A Guide for Small Business Owners that takes you through, step-by-step, an 8-exercise process of clarifying your purpose.
Branding on Purpose Workbook: A Guide for Small Business Owners
Workbook: Includes eight branding exercises with thorough instructions before each exercise
Designed to lay flat to make it easy to complete the exercises and write notes to share later with your leadership team
The Book: Nine chapters that guide the reader through subjects such as Providing Structure, Verbal to Visual, and Building a Framework that gives business owners the confidence to interact with outside creative professionals
Appendixes: Brand Archetypes and The Naming Process
This workbook/book combination was written by an entrepreneur and small business owner for other small business owners. Recommended to have a complete leadership team work on them individually and come together to compare.
Signs that your company’s messaging needs clarified:
• potential customers misunderstand your company’s value
• your company looks and sounds like your competitors
• your old business identity doesn’t represent who you have become
• your company’s direction is unclear
This workbook will help you develop a clear and solid foundation for all business communications and will positively affect every area of your business from hiring employees to sales messaging.
Communicating with purpose has far-reaching implications for determining your vision, mission, culture and core values. It will help build a company on a unified understanding of why you are on the planet and what you’re trying to accomplish as an organization.
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